Why Chasing Shiny Objects Kills Momentum

Why Chasing Shiny Objects Kills Momentum

November 05, 20251 min read

Why Chasing Shiny Objects Kills Momentum

We’ve all done it.
You see the next big idea, the new lead-gen hack, the latest tool — and for a moment, it feels like this is the answer.

But here’s what happens when you keep chasing shiny objects:
You never actually give your systems the time to work.

Momentum isn’t built in a burst of excitement.
It’s built in the boring, consistent, repeatable work that compounds over time.

When you jump from one “fix” to the next, you’re not just starting over. You’re teaching your brain (and your business) that nothing sticks. That’s exhausting. And it leaves you in survival mode, wondering why you feel so busy but not actually moving forward.

The truth? You don’t need another shiny object.
You need clarity.
You need a system that fits who you are and a rhythm you can sustain.

The agents and leaders who create real freedom aren’t the ones who try everything.
They’re the ones who master the few things that actually matter.

So let me ask you:
What could shift in your business if you stopped chasing every new thing… and started building momentum on the right things?



Real Estate Leader. Mindset Coach. Growth Strategist.
✅ 25+ Years in Real Estate Leadership
✅ 300+ Agents Personally Recruited
✅ 3x Office Turnaround Leader
✅ Growth strategist behind 30%+ YOY production gains
✅ Certified Business + Leadership Coach

Coach Mike Secord

Real Estate Leader. Mindset Coach. Growth Strategist. ✅ 25+ Years in Real Estate Leadership ✅ 300+ Agents Personally Recruited ✅ 3x Office Turnaround Leader ✅ Growth strategist behind 30%+ YOY production gains ✅ Certified Business + Leadership Coach

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