Coach's Corner with Mike
Unlock Your Leadership Potential with the Maxwell DISC Personality Assessment
Designed for Agents and Brokers Ready to Lead Smarter,
Communicate Stronger, and Build Teams That Perform
You must know yourself to grow yourself!
Why Take the Maxwell DISC Assessment?
In real estate, success isn’t just about systems or sales — it’s about people.
And the way you lead, influence, and communicate directly shapes your results.
But here’s the truth most leaders don’t hear enough:
You might be showing up one way… and being experienced completely differently.
That disconnect?
It’s often the reason agents struggle with conversion, leaders struggle with retention, and teams feel stuck in misalignment.
That’s where DISC comes in.
The Maxwell DISC Personality Indicator gives you a clear, practical understanding of how you’re wired — and how to adjust your communication, leadership, and influence so it lands.
This isn’t fluff.
It’s the foundation for everything that matters in your business:
Clarity in how you lead
Consistency in how your team functions
Confidence in how you show up with clients, recruits, and your people
This is for you if...
Real Estate Agents
You’re a real estate agent who wants to scale faster by connecting better — with clients, teammates, and partners.
Broker or Team Leader
You’re a team leader or broker who’s tired of playing therapist, referee, or firefighter — and ready to lead with structure and clarity.
Confused and Felt Unseen
You’ve ever said, “I don’t get why they didn’t hear what I was trying to say”
Craving For Clarity
You want to communicate with influence, not just intention.
Craving For Growth
You’re building something bigger than yourself — and want your leadership to match the size of your vision.
From the Desk of Coach Mike Secord:
I’ve spent nearly three decades in real estate — from top-producing agent, to team builder, to broker-owner. Today, I coach agents, leaders, and brokers across the country who are ready to build real businesses that scale without chaos or burnout.
And if there’s one thing I know for certain, it’s this:
You cannot scale what you do not understand.
If you don’t understand how you lead…
If your team doesn’t understand how they communicate…
You’ll keep missing each other — and missing the growth you’re capable of.
That’s why I use the Maxwell DISC Assessment in nearly every leadership engagement I coach.
As a Certified Maxwell Leadership Coach, trained directly through one of the most trusted leadership organizations in the world, I’ve helped hundreds of real estate professionals just like you use DISC to:
✔️Build trust faster
✔️Hire and retain better
✔️Communicate with less friction
✔️And lead in a way that feels natural, not forced
This is not about putting you in a box.
It’s about giving you the blueprint to lead better — with more clarity, connection, and confidence.
If you’re serious about growing — not just working harder — DISC isn’t optional. It’s your edge.
Choose the Right DISC Package for You
For individual agents or brokers
Single DISC Assessment, Debrief & Action Plan @ $119
☑️ One-on-one DISC Assessment + personalized results breakdown
☑️ Private debrief session with Coach Mike
☑️ Tailored action plan based on your leadership and communication style
Best For:
☑️ Agents wanting to improve client communication and lead conversion
☑️ Brokers seeking personal insight into their leadership strengths and blind spots
Brokers and Leadership Teams
Leadership Team DISC Package @ $99/person
(Min. 2 People)
☑️ Individual assessments for each participant
☑️ Private debrief session with Coach Mike
☑️ Individual action plans tailored to each leader’s role
Best For:
☑️ Broker-owners aligning a leadership team
☑️ Teams struggling with miscommunication, conflict, or cultural disconnect
Bonus: We can explore a free group training session based on your results
Real Estate Teams
Team DISC Workshop Package — Starting at $225
(Min. 3 People)
☑️ Includes 3 DISC assessments + additional assessments at $25/each
☑️ One group debrief session with your full team
☑️ Shared team insights + collaborative action planning
Best For:
☑️ Teams seeking greater communication, trust, and clarity
☑️ Leaders ready to uncover the dynamics that make their people thrive (or stall)
Includes:
☑️ 1 group debrief session
☑️ 1 team action plan for improved collaboration
Why DISC Is Non-Negotiable for Real Estate Growth
Whether you’re:
Trying to close more deals as an agent
Leading a team that just isn’t clicking
Or building a brokerage where retention is slipping…
The root issue is often the same: misaligned communication.
DISC reveals:
Why your leadership lands (or doesn’t)
How your team really operates (not just what they say)
Where your blind spots are blocking growth
And more importantly — it gives you the tools to lead and grow with intention.
Let’s unlock the version of you your business really needs.
Book Your Assessment Now or Schedule a Discovery Call
to find the right package for your team.
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